We're All in this Together: Opening a New Marketing Avenue for Nonprofit Events

There are more than 1.5 million registered nonprofit organizations in the United States—and every one of them is on the hunt for funding, many by staging fundraising events.

While each nonprofit may be distinct and non-competitive, their events are definitely competing for the community's fundraising dollars.

Every event organizer tries to drive the best bargain, enlisting sponsors in exchange for prominent name/logo placement and often asking vendors for discounts or extras in exchange for business and the chance to show off services in front of an audience that may retain them in the future.

But vendors might consider returning the favor by helping with the marketing, especially when serving an organization or cause about which they feel passionate.

Your vendors were selected based on expertise, budget and availability. Now ask them if they’re willing to post the event on their websites or pass out announcements at public events and meetings that they attend.

In exchange the vendors may receive recognition for their marketing efforts, discount or service by having their logo or company information placed in promotional materials whenever possible.

Here are the steps to consider as soon as the date is set to maximize marketing opportunities for a nonprofit fundraising event:

• Post information on the organization website, including location, price, volunteer chairs and contact information. Consider setting up a dedicated landing page that you can add details to as they become available.

• List the event in local newspapers' community calendar and other social calendars, such as Blacktie Colorado.

• Start pursuing media sponsors, including trying to secure interviews with sponsoring radio and TV stations and newspapers or magazines.

• Send information to the local society editor with a contact name and phone number for ticket sales and follow up with an email and phone call.

• Create Facebook fan pages and Twitter feeds and ask your volunteers to get the ball rolling by becoming your fans and following you. They can contribute tidbits about how the preparations are coming along.

• Open up a new marketing avenue by enlisting your vendors’ help.

Whenever possible, I want to focus awareness on my nonprofit clients’ events by making public announcements, creating banners for them on my website and sometimes getting personally involved. Both sides benefit.

Higher attendance at a fundraiser results in more ticket sales and contributions for the nonprofit while giving more exposure to my services and artists. The benefits are multiplied with an event’s success because it usually means the nonprofit will stage a similar affair the next year, giving me a chance at more business.

As a nonprofit, what is your relationship with your vendors? Do they believe in your cause and show passion for your needs and goals? Does the relationship prove to be beneficial to both parties?

Don’t neglect this wonderful opportunity to share this new and effective avenue of marketing for your next gala or fundraiser. It's first class business, and it's good for the heart and soul.

5 Star Talent & Entertainment is located in Denver, Co. You can reach Terri via email at Terri@5StarActs.com or visit her company's website at www.5StarActs.com.